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Marketing

Keeping Track of Your Changing Market

Once you conduct your market research and create a customer profile, you're far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn't keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your target market one month ago may become passé the next.

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The Value in your USP

[MM_Access_Decision access='false']There are very few people in business who have never heard the term 'unique selling proposition' but do you really understand what it means for your business? This was a term first used in 1940 by an American advertising executive called Rosser Reeves. You may never have heard of Rosser, but I bet you've heard some of his USP's for big brands. Most of them were in the terms of slogans. He was responsible for the M&M's "Melts in your mouth, not in your...

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How to Use Email to Better Understand Your Market

Email is a great way to do market research. It's cheap, easy, and results are fast. If you have an email list, you already have a pre-screened sample of your target market. By simply signing up, those people have expressed interest in your products. Here are tips on how to use this valuable market research tool effectively. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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Email Makes...

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Fly on the Wall – Where to Go Online to Listen to Your Market

On the Internet, it's easy to find people asking questions, commenting, sharing content, and giving their opinions. These websites are a goldmine of opportunity for marketers. If you can find out where your target market is talking, all you need to do is listen. They'll tell you everything you need to know in order to connect them to products and services they need.

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How to Use Online Surveys to Research Your Market

The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong people, and all of your efforts will be in vain. If you conduct your online survey correctly, you can gain valuable information about how your market thinks and shops. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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Stick to One Issue

Start creating...

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Learn about Your Market through Your Blog

Your blog offers a wonderful way to interact with your target market and learn about their thoughts, feelings, and buying habits. Blogs are actually a form of social media that should be used to interact with your audience. If you use your blog well, you can find out all kinds of information through it. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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Ask a Question

One of the best...

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6 Things your website really needs

I spend a lot of time looking at bookkeepers and accountants website. It’s a big part of my work. Most sites I visit are pretty much the same. They have the same kind of text, offering the same kind of services, to the same kind of people, in the same way. All in all, most are pretty uninspiring. I do see a few that are really well designed, but when it comes to content they are fur coats and no knickers. This resource is only available to members. To access it, login or join now as a free...

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Twitter #hours

Twitter can be a great tool for marketing as it’s free, quick and you can do it yourself. Alongside the day to day drip-feed of entertaining content, it can also be used as a powerful B2B (or in some cases B2C) marketing tool. Here’s my tips on using #hours.

A few basics to start…
    • Tweets are public. You don’t have to be following someone to see what they tweet, unless you have your security settings locked down.
    • @ in front of someone’s name anywhere in a tweet addresses a tweet directly to...

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Are you making these 5 mistakes on your website

Most of us have a website, but how successfully are they doing their job? Do you even know what job you really want them to do? These are 5 of the most common mistake that bookkeepers are making with their websites. Are you making any of them? [MM_Member_Decision isMember='false'] This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision] [MM_Member_Decision membershipId='1|2|3|4'] Overusing Keywords

This was a common tactic a few years...

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Is it time to redo your website?

No one can be an expert in everything. It's just a fact. Bookkeepers are great at organising their clients, they're experts at reconciling bank accounts, they're great at identifying inefficiencies in businesses.

The biggest drawback for most bookkeepers though is that they don't knowmarketing. This results in most bookkeepers using the same tired wording on their websites. Have a look at your own homepage, and see how many of the top 5 phrases you have.

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