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Marketing

Are you making these 5 mistakes on your website

Most of us have a website, but how successfully are they doing their job?  Do you even know what job you really want them to do?  These are 5 of the most common mistake that bookkeepers are making with their websites.  Are you making any of them? [MM_Member_Decision isMember='false'] This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision] [MM_Member_Decision membershipId='1|2|3|4'] Overusing Keywords

This was a common tactic a few years …

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Stand out from the crowd

Hopefully, by now you are beginning to realise that When setting up or growing your bookkeeping business, it’s not enough to get qualified and then hope that the customers come flocking.

However, before beginning any marketing plans, there are a few things you need to look at. The first three steps which of the essence to prioritise are:

  1. Clearly identifying your target market
  2. Look to increase your value
  3. Differentiate yourself from the competition

It is often the case that many professio…

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Who Is Your Ideal Client?

ideal client

Until you have developed a profile of your ideal, you can't even think about developing  marketing. if your businesses tries to target too large market (i.e. every  in your region) you will struggle  to get the type of clients you really want, and here's why: not understanding who your client really is keeps you from being able to better target and serve those clients.

In it's simplest terms you ideal client profile is a very clear description of the type of client you would love to have more o…

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Why Focus In Your Bookkeeping Business Can Mean Big Bucks

I cannot tell you how many times have heard the words "anyone with a small business", from bookkeeper folk at networking meetings, when I ask them the question "who is it that you want to work with?". So the opportunity to be able to write a blog that is aimed specifically at bookkeepers to help you 'see the light' or 'taste the cake' as I prefer to say it, is one not to be missed.

I'm going to leap straight in and ask you - when was the last time you had a problem and you went out in seek of a g…

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Are There Any Good Reasons NOT to Have a Business Blog?

Everybody always tells you that you need a blog for your business. It helps you interact with your customers and brands you as an expert in your niche. Business blogs also draw more web traffic to your site. But are there any reasons why you might not want to have a business blog? There are, and you should consider these before you get started.

 

Regular Posting and Maintenance

Running a business blog takes time. At a very minimum, you need to be posting once a week, and more if possible. For man…

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Where to Start with Your Business Blog

A business blog offers you an ideal way to communicate with your customers. It also attracts new potential customers to your company's website. So, how do you get started with your business blog? Here are a few things to plan out, before you set pen to paper or finger to keyboard.

 

Define Your Target Audience

Before you get started, it's important to define as precisely as possible your target audience. Ask yourself these questions:
  • Who are you writing to?
  • What do they expect from your blog?

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How to Create the Blog Voice for Your Business

Many businesses start blogs without a real plan. After all, it's easy to do and you just need to start writing. But actually, there's some serious planning involved and one of the major decisions to make is the voice of your blog. A good blog needs a clear and consistent voice that is communicated on every page. Consistency helps you create a brand and this is what builds trust with your customers.

 

The Elements of a Blog Voice

What does 'blog voice' mean? It sounds simple but it's made up of a …

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Blog Ideas to Get Your Clients Engaged

A good blog engages its readers. It encourages them to get actively involved. Unlike regular static websites, a blog is a dialog. It's a means of communicating for both you and your customers. When you fully engage them, this boosts loyalty and keeps them coming back for more. Here are some simple ideas to get the interaction going.

Contests and Giveaways

Hold a contest through your blog and offer a prize to the winner. Make sure that you promote your contest on all of your marketing channels i…

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Promote your knowledge

Many bookkeepers, and small business owners in general, stick up a website with their phone number and email address then wonder why people don't call.  I made exactly this mistake when I setup my business.  The problem with this is that not everyone has the confidence to pick up the phone.  They may not be totally convinced that you are a good fit for them, or may want proof that you know what you're doing.

One way to begin to prove that you really know your stuff is to write a short book.  This…

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