If you were to look for something that was most like marketing for your business it would be dating. This may sound very strange, but the two are extremely similar. It’s also an experience most of us have had and can draw upon.
When you start dating, you probably already know the type of person you are looking for. You possibly have some type of list of attributes you’d like a future partner to have, and those which would be a red line. If you think about it,...
Last Thursday I went to a local takeaway for lunch. While I was waiting I heard the most incredible conversation between a customer and a member of staff. It went something like this.
Staff: No can of Coke today?
Customer: No. I'm giving up on fizzy drinks. I'm not even missing them.
Staff: When did you do that?
Customer: Monday. If I don't notice a difference by Friday I'll start drinking them again.
I had to hide a small snigger. Here we were on...
When you start a bookkeeping practice there are hundreds of things you could do. There are many things you should do, but only 3 things you need to do.
Legally, you need to register with a supervisor under the Money Laundering Regulations, register with the Information Commissioners Office under the General Data Protection Regulations and tell HMRC that you're now self employed (if that's the route you've chosen)
Registering for supervision for Money Laundering Regulations is a fairly...
There's a myth doing the rounds. If you're a great bookkeeper you will have a great bookkeeping practice.
It's the rock that many a good bookkeeper can perish on. Just because you're an amazing bookkeeper, doesn't mean you can have an amazing bookkeeping business.
The reverse also holds true, just because you're not an amazing bookkeeper doesn't mean you wont have an amazing bookkeeping business.
You do need to have the skills and confidence to complete any work that...
I made the crazy decision that a Saturday trip to IKEA was a great idea this weekend. After being carried along in the crowd around the store, I noticed the same thing with virtually every product.
IKEA have planned their whole store to encourage you, the shopper, to spend more money with them.
They have a few base products, and then add-ons to allow you to personalise that product to your requirements.
They don't want you to buy a KELLAX shelving system at £39. ...
It seems counter-intuitive to actively disengage clients. You’ve worked hard to recruit them and probably spent time and money finding them in the first place. If you want a business that serves your dreams, though, this is a skill that you’re going to need to get comfortable with. Fast.
If you’ve been in business for any length of time I’m sure you’ve felt it. The clients who felt so right before now feel all wrong. You once loved working...
I believe that bookkeepers should be able to charge at least £35 per hour.
When I say that, how does that make you feel?
If you're like most bookkeepers I speak to, you probably let out an audible gasp. Or shouted at the screen "yeah, right!"
If you're charging somewhere between £12 and £20 you probably think £35 an hour is unachievable. If you're charging up to £25 you probably think you're about the maximum you can charge. If you're charging less than...
It's not unusual to hear the question "what is the going rate in my area for a bookkeeper?"
This question often saddens and frustrates me. It's especially concerning when I hear justifications for artificial maximum chargeable amounts being geographic area.
I genuinely believe that there is no market rate for bookkeepers. Some business owners will see huge value in a bookkeeper and others will see little or no value.
When we try to target everyone, the people who see us of value and...
It's circus time! They've come a long way since I was a wee boy. They really are experts at keeping the audience amused and entertained. Add in a few daredevil stunts and it'll make you gasp.
The other thing that the circus are experts in is pricing. See how many of our usual pricing strategies you can see in my recent experience.
Initially they offer free tickets around the community they are visiting. You can attend at absolutely no cost whatsoever. An amazing lead...
It’s not often that we talk about politics at The Bookkeepers Alliance, but things are so interesting I just couldn’t avoid it any longer.
How are you feeling about the EU election? Are you feeling really energised, or are you getting bored of the whole thing?
Regardless of what you think about him, Nigel Farage and The Brexit Party is the interesting one to watch for me. I probably shouldn’t be very surprised when the polls show his party gaining ground quickly...