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4 Ways to Get New Clients Without Spending a Single Penny!

4 Ways to Get New Clients Without Spending a Single Penny

When you set up your bookkeeping practice, the chances are that you won't have a huge budget for marketing.  In your mind it's easy to think that this will put you at a massive disadvantage to those who have deeper pockets and can spend money on paid adverts or SEO experts but this isn't always the case.  When you don't have much of a budget you just need to work harder finding those opportunities to get your name out there.  They do exist, though, and I'm going to share with you 4 absolutely fr…

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How Much Should a Bookkeeper Charge?

How Much Should a Bookkeeper Charge

Wherever I look I see this same question.  How much should I charge for....?

I've even found a whole Facebook group set up just to share prices.  It's full of questions like "How much should I charge for £40k turnover with 10 invoices?" 

While everyone has an opinion on what the "going rate" is, it's very difficult to really pin down what a bookkeeper should charge in certain circumstances.  Every bookkeeper is unique and every client is unique.  We all see value in very different ways.  Even …

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Making the Most of Your Time: 5 Productivity Tips Top to Live By

Productivity

It’s not enough to dream of success. It’s not even enough to set goals.

The only way to truly achieve your dreams and build the business you’re meant to build is to sit down and just do it.

And that’s where many of us…well, fail is a strong word. But it’s the doing that trips us up more times than not.

We overbook our calendars until today’s to-dos become next week’s past dues. We procrastinate on the things that are important while attending to things that are merely “nice to do.” And someti…

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Stop Being Your Own Worst Client

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Imagine you had a client who consistently failed to get you the information you needed, or do the tasks needed so that you can do your work.

They couldn’t find the time to get a copy of their bank statements.

They were too busy to chase up supplier invoices.

They were working too hard and completely forgot to sign off their VAT return.

It wouldn’t take long before you sat them down for a serious talk about the future of your relationship - and their business. A client such as that is a frust…

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Is Imitation Flattery?

flattery

Oscar Wilde said, "Imitation is the sincerest form of flattery that mediocrity can pay to greatness."

Whenever you do something different from others, people will start to take notice of you.  It's inevitable.  They may think that they can do what you do.  They may even try their hand at it.

Should you be worried?

As bookkeepers, we are in a profession that, whether we like it or not, has a really low barrier to entry.  There's not a huge amount of investment involved in setting up a practice…

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Are you REALLY listening

listening

Four in a Bed is probably one of my favourite programmes right now.  Anything with Alex Polizzi and Mary Portas are really great too.  I love shows that show the human side of business, and that anyone can do it.

One thing that really frustrates me, though, is when something simple is suggested and met with the response "No one's ever complained about that before!"  I could scream at the TV.  

Most of us don't really like confrontation.  We generally don't complain when we get poor service.  W…

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Sell With a Story

story

From a very young age, we’re introduced to storytelling.    We’re told stories by our parents, grandparents, teachers and other adults around us.

Stories are a great way to communicate ideas, to pass on history and traditions and even teach lessons.  Many of these stories have lessons contained in them. 

Whether it’s learning not to tell lies with Aesop’s Fable of ‘the boy who cried Wolf’, or learning about helping others with the bible story of 'the good Samaritan’.

These lessons could be ta…

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Should We Charge for Onboarding?

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The process of onboarding new clients is your opportunity to set expectations and boundaries for the future of your relationship.  

The process of onboarding has become more time consuming over the last few years. Money laundering checks are becoming more in-depth, with online checks costing money to carry them out.

The checks can sometimes involve a bit of back and forward to ensure that you have the documents to let you tick all of the boxes required.

It's not just a legal process, but also…

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4 Tips for Making Resolutions That Matter

sack clients

Making a resolution is one thing, keeping it another completely. 

In this article, I want to share four tips to help you reach your goals and to reward yourself for a job well done.

Recently, we've all hung up the new calendar and it's a great excuse to make personal and business resolutions for the coming year. 

It is also a way to bring about certain frustration if the goals that you set for yourself are unreachable, unattainable or just something you have no interest in doing. 

Making res…

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Mistakes Can Happen

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Let's just get that header out of the way first.  We can try as hard as possible to minimise them, but mistakes can and do happen.  We're human.  It's inevitable.  

So, what should you do if a mistake happens in your business?  The first thing is not to panic.  Most people will forgive a mistake if you handle the follow-up properly.  In the main, it's not the mistake that is the big headache, it's the lack of proper communication.

When you're growing a business you're taking risks.  Mistakes w…

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