Blog

Pricing

Am I Worth It?

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How many times have you procrastinated over your pricing? Maybe you need to increase your prices, or you want to quote a higher initial price but chicken out?

You just know that this client can’t afford to pay your increase.  You haven’t asked them. You don’t need to. You know.

I speak to bookkeepers about this very thing almost on a weekly basis and the story is always the same.  I was there myself not so long ago.

I walked in to meet a new client.  As I...

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Are you selling yourself short?

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As bookkeepers, most of us offer our potential clients a free consultation.  It’s the recognised thing in the industry, but how many of us really get the most from these meetings?  And how many end up doing free work for the client?

How many of you can relate to this story? 

When I started out as a bookkeeper I would go to meet potential clients for their free consultation.  When I got there they would tell me all of their business woes and I would bend over...

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Raise Your Fees

When I talk to bookkeepers about their pricing, something that comes up time and again is raising fees. There is a certain resistance to this by bookkeepers. More often than not when the topic is discussed I hear things like "My clients won't pay any more" or "If I raise my prices they'll leave."

This is one of those times when the fear of doing something is a lot worse than actually doing it.

We often convince ourselves that bad things will happen, so avoid it at all costs. Our clients are...

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The problems with hourly rates

With so many bookkeepers scared to make the move from hourly rates to fixed fees I decided to write another short article highlighting the problems of trading your time for money.

While most would accept that charging by the hour seems so simple for the more risk averse bookkeepers, there are also some major flaws with this approach. There is no upside to increasing your efficiency or investing in newer technology. 

The more efficient you become, the longer and harder you’ll need...

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Time Tracking on Fixed Fees

[MM_Member_Decision isMember='false'] This may sound strange, that you need to track time with fixed fees. I've spend goodness knows how long saying prices of your services should not be an hourly rate, now I'm saying you need to track time?! This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

[MM_Member_Decision membershipId='1|2|3|4'] This may sound strange, that you need to track time with fixed fees. I've spend goodness knows...

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Problems with the 'from' price

[MM_Member_Decision isMember='false'] I recently spoke at the Bookkeepers Conference on pricing and a large part of that was about price anchoring. If you’re not sure what price anchoring is, let me explain using this famous optical illusion.

This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

[MM_Member_Decision membershipId='1|2|3|4'] I recently spoke at the Bookkeepers Conference on pricing and a large part of that was about...

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The Power of 9

[MM_Member_Decision isMember='false'] The incredible power of ending your price with a 9 is not a new concept. In fact, it’s been around for more years than any of us can remember. But does it really influence buying habits? This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

[MM_Member_Decision membershipId='1|2|3|4'] The incredible power of ending your price with a 9 is not a new concept. In fact, it’s been around for more years...

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Irrational Decisions

[MM_Member_Decision isMember='false'] As humans we like to think that we’re in control of the decisions we make. Whether they are important or every day decisions we want to know that we’re actually making them. The truth is, though, we’re not. We find decisions very hard to make so use a lot of other information to try to make the task easier. This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

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What Can Pick and Mix Teach Us?

Only a few years ago, the thought of buying pick and mix sweets was a real mix of emotions for most of us. We’d take the paper bag in one hand and the scoop in the other. Filling the bag was a joy. Fired eggs, smarties and fudge filled the bags. All the favourites were available to choose from.

Then came the time when the feeling changed. Joy and pleasure quickly departed and was replaced with fear and pain as, for the very first time, you got some idea what this bag of goodies was likely to...

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Rethink Your Pricing Strategy

[MM_Member_Decision isMember='false'] Change is difficult for most of us. We get settled in our comfort zone and don’t want to leave it. That’s just human nature. Sometimes this creates a fear in increasing prices. In order to create a more profitable services we’ll look at some important strategies you can employ other than simply increasing the headline prices. This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

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