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Marketing

Does Niching Really Matter?

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If You've ever read anything we've done, you'll know that we're huge advocates of niching your business through understanding your ideal client.  But is it really that important, and why?

This is something I get asked a lot.  It usually goes something like this "as a bookkeeper I can work for any business, I don't want to limit myself."  While I can understand the thought process here, in reality, it's completely at odds with what really happens.

The problem with trying to...

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Who Do You Want To Work With?

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This is a great question, but sadly it's not asked by business owners nearly enough.  Let me ask you this, do you have clients that make you sad?  They never take on board what you say?  They give you the wrong information at the wrong time?  They're late with their invoices and demand an unacceptably quick turnaround?  They just make you exhausted?

The sad truth, and the truth most of us deny is that these annoying clients really don't help our business in...

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The Three M's of Marketing

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In marketing there are three M’s.  Market, Message and Media.  Who are you speaking to?  What do you want to say to them?  How do you get that message across? 

Why do so many of us get these around the wrong way?

If you don’t know the answer to that, here’s what happens.  You’re sitting in your office and the phone rings.  “Hello” say’s the caller “I’m from Weekly Press, and I have a great deal.  We...

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The Biggest Mistake in Advertising

I've been looking around some bookkeeping and accountancy forums this morning. I've got to say, I'm pretty amazed by something I've found. On almost every forum there are people asking a question about advertising that is going to kill them before they even get started. They have a mindset that means they will be guaranteed to throw good money away on a fruitless task.

What is this question I hear you ask. It's simply "Where is the best place to advertise?" That's right, before they get...

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4 useful email marketing tips

While email has seemingly been around forever, and you’d think there’d be a more modern solution available by now, the fact is that it’s still going strong and is one of the most powerful tools in an online marketer’s arsenal. Getting the best results from email marketing requires some skill and lots of learning though. Here are a few tips to get you started:



Be brief

Most of us get dozens of emails sent to our inbox on a daily basis. Not all of them are interesting, but they all call for our...

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The sad truth about your marketing

Most marketing doesn't work. I'm going to explain why you're wasting much of your time when you spend hours crafting your marketing materials, writing content, and putting together your website. Why?

Sadly because no one cares about your qualifications, experience, professional body membership or much of the other 'important information' you fill your website and other marketing materials with. While testimonials are great, your prospects aren't buying your past experience.

All your prospects...

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Are you committing the top 3 web copy sins?

You’ve worked so hard on perfecting your website content. You’ve had sleepless nights. Been busy editing every sentence over and over until it’s just perfect. Then when your website goes live, nothing!

High bounce rates, no one joining your mailing list, not a single new client from it. Does any of this sound even vaguely familiar?

Let me let you in on a secret, you’re not alone. It’s not always your fault, you’ve just done what everyone else is doing, but sometimes that’s the mistake.

Here are...

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Does shouting work?

Imagine standing on a roof with a megaphone, shouting your message to passers by. Maybe some of them hear you above the traffic and the noise of everyday life. Maybe you’ll be really lucky and of the tiny percentage who hear your message, one or two will need our service. You may get a new client.

Now imagine that you’re not the only bookkeeper standing there shouting about your services. You’re just one voice is a large crowd.

Ridiculous as this may seem. This is what many of us are doing day...

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Offline Methods for Conducting Market Research

While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online market research is no substitute for face-to-face contact with your customers. Additionally, not all segments of the population spend a great deal of time online. You might need to reach them offline. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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Your Perfect Customer – How to Create a Target Market Profile

The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they create a unique customer profile. This is the ideal customer who wants and needs your products, and it's very detailed. A good customer profile must be as specific as possible. Lots of companies go so far as to give them names and draw images. They may even post pictures of real people who represent their market.

This resource is only available to members. To...

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