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Marketing

The Biggest Mistake in Advertising

I've been looking around some bookkeeping and accountancy forums this morning. I've got to say, I'm pretty amazed by something I've found. On almost every forum there are people asking a question about advertising that is going to kill them before they even get started. They have a mindset that means they will be guaranteed to throw good money away on a fruitless task.

What is this question I hear you ask. It's simply "Where is the best place to advertise?" That's right, before they get...

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4 useful email marketing tips

While email has seemingly been around forever, and you’d think there’d be a more modern solution available by now, the fact is that it’s still going strong and is one of the most powerful tools in an online marketer’s arsenal. Getting the best results from email marketing requires some skill and lots of learning though. Here are a few tips to get you started:



Be brief

Most of us get dozens of emails sent to our inbox on a daily basis. Not all of them are interesting, but they all call for our...

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The sad truth about your marketing

Most marketing doesn't work. I'm going to explain why you're wasting much of your time when you spend hours crafting your marketing materials, writing content, and putting together your website. Why?

Sadly because no one cares about your qualifications, experience, professional body membership or much of the other 'important information' you fill your website and other marketing materials with. While testimonials are great, your prospects aren't buying your past experience.

All your prospects...

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Are you committing the top 3 web copy sins?

You’ve worked so hard on perfecting your website content. You’ve had sleepless nights. Been busy editing every sentence over and over until it’s just perfect. Then when your website goes live, nothing!

High bounce rates, no one joining your mailing list, not a single new client from it. Does any of this sound even vaguely familiar?

Let me let you in on a secret, you’re not alone. It’s not always your fault, you’ve just done what everyone else is doing, but sometimes that’s the mistake.

Here are...

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Does shouting work?

Imagine standing on a roof with a megaphone, shouting your message to passers by. Maybe some of them hear you above the traffic and the noise of everyday life. Maybe you’ll be really lucky and of the tiny percentage who hear your message, one or two will need our service. You may get a new client.

Now imagine that you’re not the only bookkeeper standing there shouting about your services. You’re just one voice is a large crowd.

Ridiculous as this may seem. This is what many of us are doing day...

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Offline Methods for Conducting Market Research

While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online market research is no substitute for face-to-face contact with your customers. Additionally, not all segments of the population spend a great deal of time online. You might need to reach them offline. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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Your Perfect Customer – How to Create a Target Market Profile

The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they create a unique customer profile. This is the ideal customer who wants and needs your products, and it's very detailed. A good customer profile must be as specific as possible. Lots of companies go so far as to give them names and draw images. They may even post pictures of real people who represent their market.

This resource is only available to members. To...

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Keeping Track of Your Changing Market

Once you conduct your market research and create a customer profile, you're far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn't keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your target market one month ago may become passé the next.

This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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The Value in your USP

[MM_Access_Decision access='false']There are very few people in business who have never heard the term 'unique selling proposition' but do you really understand what it means for your business? This was a term first used in 1940 by an American advertising executive called Rosser Reeves. You may never have heard of Rosser, but I bet you've heard some of his USP's for big brands. Most of them were in the terms of slogans. He was responsible for the M&M's "Melts in your mouth, not in your...

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How to Use Email to Better Understand Your Market

Email is a great way to do market research. It's cheap, easy, and results are fast. If you have an email list, you already have a pre-screened sample of your target market. By simply signing up, those people have expressed interest in your products. Here are tips on how to use this valuable market research tool effectively. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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Email Makes...

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