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Fly Your Business Like a Hot Air Balloon

Fly Your Business Like a Hot Air Balloon

Hot air balloons are amazing.  Last night I took the boys to the Strathaven balloon festival.  It was magnificent. I had never realised how much preparation went into lifting a hot air balloon.

Each team spent so long laying out the balloon on the ground perfectly.   They filled the balloon with air then turn on the burners to heat it.

As the balloon started to rise above the basket it wobbles from side to side.  The pilot would turn the flame up and down each time the balloon wobbled in order…

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Aim Small, Miss Small

aim small miss small

I’ve been busy doing lots of 15 minute marketing calls this week.  It’s been fantastic to be able to get some time to do what I love. Talking to bookkeepers about how they can grow their business is my passion.  

One thing is still coming through clearly.  

The biggest problem most bookkeepers are telling me about is the inability to attract clients.  When I ask who they want to attract and work with the response has been fairly consistent. Anyone and everyone.

Let me give you a massive piece…

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Does Niching Really Matter?

does niching really matter

If You've ever read anything we've done, you'll know that we're huge advocates of niching your business through understanding your ideal client.  But is it really that important, and why?

This is something I get asked a lot.  It usually goes something like this "as a bookkeeper I can work for any business, I don't want to limit myself."  While I can understand the thought process here, in reality, it's completely at odds with what really happens.

The problem with trying to target anyone and ev…

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Who Do You Want To Work With?

Who do you want to work with

This is a great question, but sadly it's not asked by business owners nearly enough.  Let me ask you this, do you have clients that make you sad?  They never take on board what you say?  They give you the wrong information at the wrong time?  They're late with their invoices and demand an unacceptably quick turnaround?  They just make you exhausted?

The sad truth, and the truth most of us deny is that these annoying clients really don't help our business in anyway.  You don't need them.  

The …

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The Three M's of Marketing

Three M's of Marketing

In marketing there are three M’s.  Market, Message and Media.  Who are you speaking to?  What do you want to say to them?  How do you get that message across? 

Why do so many of us get these around the wrong way?

If you don’t know the answer to that, here’s what happens.  You’re sitting in your office and the phone rings.  “Hello” say’s the caller “I’m from Weekly Press, and I have a great deal.  We have one space left in our local newspaper.  It’s read by over 200,000 local people and the adv…

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The sad truth about your marketing

Most marketing doesn't work. I'm going to explain why you're wasting much of your time when you spend hours crafting your marketing materials, writing content, and putting together your website. Why?

Sadly because no one cares about your qualifications, experience, professional body membership or much of the other 'important information' you fill your website and other marketing materials with. While testimonials are great, your prospects aren't buying your past experience.

All your prospects real…

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Are you committing the top 3 web copy sins?

You’ve worked so hard on perfecting your website content.  You’ve had sleepless nights.  Been busy editing every sentence over and over until it’s just perfect.  Then when your website goes live, nothing!

High bounce rates, no one joining your mailing list, not a single new client from it. Does any of this sound even vaguely familiar?

Let me let you in on a secret, you’re not alone.  It’s not always your fault, you’ve just done what everyone else is doing, but sometimes that’s the mistake.

Here ar…

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Does shouting work?

Imagine standing on a roof with a megaphone, shouting your message to passers by.  Maybe some of them hear you above the traffic and the noise of everyday life.  Maybe you’ll be really lucky and of the tiny percentage who hear your message, one or two will need our service.  You may get a new client.

Now imagine that you’re not the only bookkeeper standing there shouting about your services.  You’re just one voice is a large crowd.

Ridiculous as this may seem.  This is what many of us are doing da…

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6 Things your website really needs

I spend a lot of time looking at bookkeepers and accountants website. It’s a big part of my work. Most sites I visit are pretty much the same. They have the same kind of text, offering the same kind of services, to the same kind of people, in the same way. All in all, most are pretty uninspiring. I do see a few that are really well designed, but when it comes to content they are fur coats and no knickers. This resource is only available to members. To access it, login or join now as a free membe…

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Twitter #hours

Twitter can be a great tool for marketing as it’s free, quick and you can do it yourself. Alongside the day to day drip-feed of entertaining content, it can also be used as a powerful B2B (or in some cases B2C) marketing tool. Here’s my tips on using #hours.

A few basics to start…
    • Tweets are public. You don’t have to be following someone to see what they tweet, unless you have your security settings locked down.
    • @ in front of someone’s name anywhere in a tweet addresses a tweet directly to…

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