Are you making these 5 mistakes on your website

Most of us have a website, but how successfully are they doing their job?  Do you even know what job you really want them to do?  These are 5 of the most common mistake that bookkeepers are making with their websites.  Are you making any of them? [MM_Member_Decision isMember='false'] This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision] [MM_Member_Decision membershipId='1|2|3|4'] Overusing Keywords

This was a common tactic a few years ago.  It was often referred to as keyword stuffing.  The process of repeatedly using the same keywords over and over again in the hope of achieving a better search engine ranking.  In recent years it has become counter productive.  Try to limit your keywords to an absolute maximum of 3 times on each page.

There are some places on the page it is better to use keywords than others.  One such place is in your header.  If you're using "Welcome to Bob's Bookkeeping Service" or similar, you're wasting this great opportunity.  Try to reword your header text to grab the attention of your ideal client.

Being too wordy

Our attention span is shorter than ever.  We now want information as quickly as possible.  If your visitors arrive at your website to find huge slabs of text, they'll need to be really interested not to click the back button.

This is especially important if your huge paragraphs are all about you.  Visitors to your site are interested in how you can help them.  They have a problem and want to know how you can solve that for them.  It's that simple.

Try to make sure that you use short paragraphs, and make it very focused to your ideal client.

Not having a blog

Websites with blogs 55% more traffic than those without.  It keeps your content fresh, and up to date.  Search engines love that.  It's a great way to reach your target audience and really answer their questions.  It allows you an opportunity to show that you are the expert in your field.

Linked to this it updating your blog.  Having a blog with 2 posts made 3 years ago is not going to cut the mustard.  It'll do you more harm than good.  If you're going to have a blog, make sure that you update it at least monthly.

Not grabbing leads

We all live busy lives.  Your visitors may be searching for a bookkeeper, but you may not be the only tab they have open.  They might be checking their bank balance, watching facebook, and tweeting at the same time.  They're really interested in your service, but a facebook message pops up and distracts them, then they close their computer.  They're gone.

Most visitors won't contact you the first time they visit your site.  Having a way to collect their details is an absolute must now.  As is following up on the leads.

Monitor your stats

Once you understand what you want to achieve with your website, make sure that you monitor the relevant stats regularly.  If something isn't doing well make some changes and test.  It could be as little as the text you're using, the colour of a box, the position of your sign up form.

I can't stress this enough. Monitor, monitor, monitor.  Test, test, test.

You could monitor things like sign up rate - the number of people who actually fill in your forms.  Your bounce rate - the people who visit one page of your site and then leave.

Unless you understand these figures, you can't fix the problems.

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