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Sell With a Story

story

From a very young age, we’re introduced to storytelling.    We’re told stories by our parents, grandparents, teachers and other adults around us.

Stories are a great way to communicate ideas, to pass on history and traditions and even teach lessons.  Many of these stories have lessons contained in them. 

Whether it’s learning not to tell lies with Aesop’s Fable of ‘the boy who cried Wolf’, or learning about helping others with the bible story of 'the good Samaritan’.

These lessons could be ta…

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10 Email List Building Strategies

email list building

Before I start sharing these fantastic ways to build your email list, I want to talk about why you should be building an email list.  If you've taken my Create Your Own Sales Funnel course, or Email Marketing course then you'll already know this, so please bear with me.

Why have an email list?

I'm not exaggerating when I say that your email list is one of your most valuable business assets.  I know that if I lost my whole business tomorrow, as long as I have my email list that I could start al…

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Dating v Marketing

Dating v Marketing

If you were to look for something that was most like marketing for your business it would be dating.  This may sound very strange, but the two are extremely similar. It’s also an experience most of us have had and can draw upon.

When you start dating, you probably already know the type of person you are looking for.  You possibly have some type of list of attributes you’d like a future partner to have, and those which would be a red line.  If you think about it, this is just like defining your …

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No Fizzy Drink?

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Last Thursday I went to a local takeaway for lunch.  While I was waiting I heard the most incredible conversation between a customer and a member of staff.  It went something like this.


Staff: No can of Coke today?

Customer: No.  I'm giving up on fizzy drinks.  I'm not even missing them.

Staff: When did you do that?

Customer: Monday.  If I don't notice a difference by Friday I'll start drinking them again.


I had to hide a small snigger.  Here we were on Thursday and he had kicked his ha…

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It's Circus Time

It's Circus Time!

It's circus time! They've come a long way since I was a wee boy.  They really are experts at keeping the audience amused and entertained.  Add in a few daredevil stunts and it'll make you gasp.

The other thing that the circus are experts in is pricing.  See how many of our usual pricing strategies you can see in my recent experience.

Initially they offer free tickets around the community they are visiting.  You can attend at absolutely no cost whatsoever. An amazing lead magnet, I'm sure you'l…

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What's the Election got to do with Bookkeeping?

It’s not often that we talk about politics at The Bookkeepers Alliance, but things are so interesting I just couldn’t avoid it any longer.

How are you feeling about the EU election?  Are you feeling really energised, or are you getting bored of the whole thing?

Regardless of what you think about him, Nigel Farage and The Brexit Party is the interesting one to watch for me.  I probably shouldn’t be very surprised when the polls show his party gaining ground quickly at the expense of Labour and …

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The Biggest Mistake in Advertising

advert mistake

I've been looking around some bookkeeping and accountancy forums this morning.  I've got to say, I'm pretty amazed by something I've found.  

On almost every forum there are people asking a question about advertising that is going to kill them before they even get started.  They have a mindset that means they will be guaranteed to throw good money away on a fruitless task.

What is this question I hear you ask?  It's simply "Where is the best place to advertise?"  

That's right before they get…

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Do You Use Adverts?

Do You Use Adverts

Even in the current climate of aducation, advertising can still form an important part of a bookkeepers overall marketing strategy.  It's not time to turn our back on adverts, whether that's online or offline.

Many bookkeepers I speak to tell me that advertising simply doesn't work in their business.  It may be true that particular adverts that they have placed in the past have not had the desired results, but that doesn't mean that advertising won't work for their, or your, business.

Quite of…

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Is Your Marketing Message Preventing You From Finding Clients?

Is Your Marketing Message Preventing You From Finding Clients

One mistake that I see bookkeepers making time and time again is to not have a clear niche and this leads to a very vague marketing message. Here are some examples that I have seen:

“Do you need a bookkeeper?” “I have availability for bookkeeping clients at the moment.” “Are you looking for a bookkeeper in the Glasgow area?” “Bookkeeping services available.”

These messages are too vague and are just not going to speak to anyone. Yes, we all know that a great bookkeeper is a fantastic asset for…

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Word of Mouth Advertising

word of mouth advertising

I have more than the occasional conversation with bookkeepers regarding attracting new clients.  When I ask what marketing they do, more often than not I'm met with the response “I get most of my clients from word of mouth”

I am often taken aback by this, but sadly no longer surprised.  It’s one of the most common responses to my question.

Do they mean that they have a strategic approach to obtaining referrals? Do they mean that they actively engage with their clients and encourage them to te…

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