Marketing

Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to know the people in your market perfectly so that you can connect them to the products and services that are best suited for them. In order to do this, you need to gather and analyse hard data about your audience.

Quantitative vs. Qualitative Data

There are two types of data – quantitative and qualitative. Both are essential for creating an accurate picture of y…

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think right at your fingertips. In years past, marketing firms and businesses had to rely solely on costlier, more time consuming methods like focus groups, surveys and other data-gathering methods. Online research offers some excellent shortcuts.

Whenever you start an online marketing campaign, the most basic step is to gather relevant keywords. Keywords are essential but they don't g…