Marketing

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think right at your fingertips. In years past, marketing firms and businesses had to rely solely on costlier, more time consuming methods like focus groups, surveys and other data-gathering methods. Online research offers some excellent shortcuts.

Whenever you start an online marketing campaign, the most basic step is to gather relevant keywords. Keywords are essential but they don't g…