Blog
Pricing
The problems with hourly rates
With so many bookkeepers scared to make the move from hourly rates to fixed fees I decided to write another short article highlighting the problems of trading your time for money.
While most would accept that charging by the hour seems so simple for the more risk averse bookkeepers, there are also some major flaws with this approach. There is no upside to increasing your efficiency or investing in newer technology.
The more efficient you become, the longer and harder you’ll need to work to co…
Time Tracking on Fixed Fees
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This may sound strange, that you need to track time with fixed fees. I've spend goodness knows how long saying prices of your services should not be an hourly rate, now I'm saying you need to track time?!
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[MM_Member_Decision membershipId='1|2|3|4'] This may sound strange, that you need to track time with fixed fees. I've spend goodness knows h…
[MM_Member_Decision membershipId='1|2|3|4'] This may sound strange, that you need to track time with fixed fees. I've spend goodness knows h…
Problems with the 'from' price
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I recently spoke at the Bookkeepers Conference on pricing and a large part of that was about price anchoring. If you’re not sure what price anchoring is, let me explain using this famous optical illusion.
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[MM_Member_Decision membershipId='1|2|3|4'] I recently spoke at the Bookkeepers Conference on pricing and a large part of that was about price…
This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]
[MM_Member_Decision membershipId='1|2|3|4'] I recently spoke at the Bookkeepers Conference on pricing and a large part of that was about price…
The Power of 9
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The incredible power of ending your price with a 9 is not a new concept. In fact, it’s been around for more years than any of us can remember. But does it really influence buying habits?
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[MM_Member_Decision membershipId='1|2|3|4'] The incredible power of ending your price with a 9 is not a new concept. In fact, it’s been around for more years…
[MM_Member_Decision membershipId='1|2|3|4'] The incredible power of ending your price with a 9 is not a new concept. In fact, it’s been around for more years…
Irrational Decisions
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As humans we like to think that we’re in control of the decisions we make. Whether they are important or every day decisions we want to know that we’re actually making them. The truth is, though, we’re not. We find decisions very hard to make so use a lot of other information to try to make the task easier.
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What Can Pick and Mix Teach Us?
Only a few years ago, the thought of buying pick and mix sweets was a real mix of emotions for most of us. We’d take the paper bag in one hand and the scoop in the other. Filling the bag was a joy. Fired eggs, smarties and fudge filled the bags. All the favourites were available to choose from.
Then came the time when the feeling changed. Joy and pleasure quickly departed and was replaced with fear and pain as, for the very first time, you got some idea what this bag of goodies was likely to cost…
Then came the time when the feeling changed. Joy and pleasure quickly departed and was replaced with fear and pain as, for the very first time, you got some idea what this bag of goodies was likely to cost…
It's Nothing To Do With You!
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I see this all the time for bookkeepers. They want to charge 'the market rate', or what others in their area are charging. Let's just get this out there right away.
What others charge is nothing to do with you! This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]
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I see this all the time for bookkeepers. They want to charge 'the market rate', or what others …
I see this all the time for bookkeepers. They want to charge 'the market rate', or what others in their area are charging. Let's just get this out there right away.
What others charge is nothing to do with you! This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]
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I see this all the time for bookkeepers. They want to charge 'the market rate', or what others …
Rethink Your Pricing Strategy
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Change is difficult for most of us. We get settled in our comfort zone and don’t want to leave it. That’s just human nature. Sometimes this creates a fear in increasing prices. In order to create a more profitable services we’ll look at some important strategies you can employ other than simply increasing the headline prices.
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What else can pick and mix teach us?
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A while back I wrote an article on what pick and mix could teach us about pricing. It focused on the recent move towards fixed price cups and drew a comparison to our bookkeeping services. You can read the article here.
While on a family break at the weekend I discovered another lesson from pick and mix. When I was younger it wasn’t called pick and mix. It was simply loose sweets in large jars. The shopkeeper would weigh them out and put them into a paper bag.…
A while back I wrote an article on what pick and mix could teach us about pricing. It focused on the recent move towards fixed price cups and drew a comparison to our bookkeeping services. You can read the article here.
While on a family break at the weekend I discovered another lesson from pick and mix. When I was younger it wasn’t called pick and mix. It was simply loose sweets in large jars. The shopkeeper would weigh them out and put them into a paper bag.…
Increase Your Prices
Every bookkeeper knows that from time to time we must increase our prices. So why does this simple but essential task fill us with fear? When I started my bookkeeping practice so terrified was I to increase my prices that I never did it for the first few years. What if all my clients abandoned me at once? What if I wasn't worth the increased price? Looking back on it these fears were irrational but felt so real at the time. By not regularly increasing my prices I was setting myself up for h…