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When it comes to growing your bookkeeping business, referrals can be a powerful source of new clients. However, relying solely on the hope that satisfied clients will spontaneously spread the word about your services can be a passive approach to business growth. Instead, you need to take control of your referral strategy and actively shape how referrals are requested and shared.

Start with Stellar Client Experiences:

The foundation of any successful referral strategy begins with providing exceptio…

As a bookkeeper, you're no stranger to the pressures of tight deadlines and client demands. One of the most challenging aspects of our profession is determining realistic turnaround times for the various tasks we perform. Let’s look at the process of setting turnaround times that accurately reflect your workload, capacity, and the complexity of the tasks at hand.

Assessing Your Workload and Capacity
Before you can set realistic turnaround times, it's essential to have a clear understanding of yo…

On a recent visit to a local chip shop I was met with the reply "We don't do large chips" when asking for a bigger portion.  I must admit, I was slightly thrown by the reply.  

If you're a regular reader of this blog you may already know my thoughts about only offering a single size of product or service.  I couldn't believe a shop like this didn't see the dangers.  That made me think, though.  After years of speaking to bookkeepers about the same thing, not everyone gets it yet.

The Missed Op…

One of the biggest conversations I have when it comes to pricing is with presenting three price points, something I call menu pricing.  Understandably, many bookkeepers doubt the importance of this when they offer their client a customised solution based on their needs.  However, presenting three distinct price points as a starting point can make a significant difference in attracting and retaining clients.  I wanted to take a few minutes of your time to explore the benefits of offering three pr…

I've been having a few conversations this week with bookkeepers about larger clients leaving for a number of reasons.  As a bookkeeper, juggling a variety of clients is key to your business's success and growth.  In my business, I always found it important that no single client made up more than 10% of my turnover.  I want to look at some of the reasons I think that's really important

Sharing the Risk

A mix of clients helps to spread risk, making sure your business isn't too dependent on any o…

If you have an interest in gardening, you know that deadheading your roses is important to keep them healthy and beautiful. Deadheading is basically removing spent blooms so that the plant can focus on producing new growth and more flowers. By removing the old blooms, you help the plant produce more beautiful and productive flowers.

However, it's important to note that you don't need to cut off all the deadheads at once. Regular pruning throughout the season can encourage more blooms and help the…

Recruiting new clients is an important path to growth for any bookkeeping practice, but there’s more to it than just signing up new clients. It’s important to monitor your progress right through your marketing and retention strategy.

So how can a pirate help with this?

The AARRR framework, sometimes called the pirate framework, is a way of walking through the five key areas that you need to monitor.

AARRR is a framework that stands for Acquisition, Activation, Retention, Referral, and Revenue…

Bookkeepers, like all small business owners, wear many hats. It can be challenging to manage all of the tasks that are required to run a successful business. With limited time and resources, it's crucial to prioritise and make the most of what's available.

Outsourcing can be a powerful tool to help bookkeepers manage their workload and achieve their goals. But, how do you know what tasks to outsource?

In this blog post, we'll explore several key factors to consider when deciding what tasks to …

As a bookkeeper, the ultimate goal is to provide quality services to your clients and earn a fair income for your work. However, taking on more clients is not always a feasible option, especially if you already have a hectic schedule.

This is where the question arises: is it possible to earn more money as a bookkeeper without adding more clients to your workload? The answer is yes, and we will explore various ways to achieve this goal. From increasing your rates to optimising your time manageme…