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One of the biggest conversations I have when it comes to pricing is with presenting three price points, something I call menu pricing.  Understandably, many bookkeepers doubt the importance of this when they offer their client a customised solution based on their needs.  However, presenting three distinct price points as a starting point can make a significant difference in attracting and retaining clients.  I wanted to take a few minutes of your time to explore the benefits of offering three pr…

I've been having a few conversations this week with bookkeepers about larger clients leaving for a number of reasons.  As a bookkeeper, juggling a variety of clients is key to your business's success and growth.  In my business, I always found it important that no single client made up more than 10% of my turnover.  I want to look at some of the reasons I think that's really important

Sharing the Risk

A mix of clients helps to spread risk, making sure your business isn't too dependent on any o…

If you have an interest in gardening, you know that deadheading your roses is important to keep them healthy and beautiful. Deadheading is basically removing spent blooms so that the plant can focus on producing new growth and more flowers. By removing the old blooms, you help the plant produce more beautiful and productive flowers.

However, it's important to note that you don't need to cut off all the deadheads at once. Regular pruning throughout the season can encourage more blooms and help the…

Recruiting new clients is an important path to growth for any bookkeeping practice, but there’s more to it than just signing up new clients. It’s important to monitor your progress right through your marketing and retention strategy.

So how can a pirate help with this?

The AARRR framework, sometimes called the pirate framework, is a way of walking through the five key areas that you need to monitor.

AARRR is a framework that stands for Acquisition, Activation, Retention, Referral, and Revenue…

Bookkeepers, like all small business owners, wear many hats. It can be challenging to manage all of the tasks that are required to run a successful business. With limited time and resources, it's crucial to prioritise and make the most of what's available.

Outsourcing can be a powerful tool to help bookkeepers manage their workload and achieve their goals. But, how do you know what tasks to outsource?

In this blog post, we'll explore several key factors to consider when deciding what tasks to …

As a bookkeeper, the ultimate goal is to provide quality services to your clients and earn a fair income for your work. However, taking on more clients is not always a feasible option, especially if you already have a hectic schedule.

This is where the question arises: is it possible to earn more money as a bookkeeper without adding more clients to your workload? The answer is yes, and we will explore various ways to achieve this goal. From increasing your rates to optimising your time manageme…

Many bookkeepers are still charging less than £20 an hour, scared that they have clients who can't or won't pay their rates if they were to increase.  

There's also a fear that increasing prices may alienate potential new clients and have them in search of more reasonable prices.

While this can be true for a small number of clients (normally those you wouldn't want in your practice) the majority are looking for better value rather than cheaper prices.

Here are 10 ways you can begin to get you…

Here are twenty ideas to win back your motivation and fall in love with your work all over again.

Recognise that Goals and Paths are Two Different Things

You’ve been focusing on your goal but not really getting closer. Your business is much too busy, and you feel like you’re expending all your energy on clients.

If this is happening to you, you’ve likely wandered off the path towards your goal. Re-evaluate your path: Is it moving you forward? Are you letting yourself get caught on tangents?

Since launching our brand new pricing system, Ekela, there's been a question that's come up a few times.  Why can I only quote monthly?  Why can't I quote annually?

Well, there's a really great reason for that.  Let me explain.  

Ekela is built to be something that no other pricing system is.  It's built to take advantage of everything I've been teaching from pricing over the last 7 years.  Based on research from some of the top names in behavioural economics, it pulls together the best advice…