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The Three M's of Marketing

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In marketing there are three M’s.  Market, Message and Media.  Who are you speaking to?  What do you want to say to them?  How do you get that message across? 

Why do so many of us get these around the wrong way?

If you don’t know the answer to that, here’s what happens.  You’re sitting in your office and the phone rings.  “Hello” say’s the caller “I’m from Weekly Press, and I have a great deal.  We...

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The Biggest Mistake in Advertising

I've been looking around some bookkeeping and accountancy forums this morning. I've got to say, I'm pretty amazed by something I've found. On almost every forum there are people asking a question about advertising that is going to kill them before they even get started. They have a mindset that means they will be guaranteed to throw good money away on a fruitless task.

What is this question I hear you ask. It's simply "Where is the best place to advertise?" That's right, before they get...

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Offline Methods for Conducting Market Research

While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online market research is no substitute for face-to-face contact with your customers. Additionally, not all segments of the population spend a great deal of time online. You might need to reach them offline. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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Your Perfect Customer – How to Create a Target Market Profile

The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they create a unique customer profile. This is the ideal customer who wants and needs your products, and it's very detailed. A good customer profile must be as specific as possible. Lots of companies go so far as to give them names and draw images. They may even post pictures of real people who represent their market.

This resource is only available to members. To...

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Keeping Track of Your Changing Market

Once you conduct your market research and create a customer profile, you're far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn't keep up with the times, it can become irrelevant quickly. A product that was perfectly matched to your target market one month ago may become passé the next.

This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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4 useful email marketing tips

While email has seemingly been around forever, and you’d think there’d be a more modern solution available by now, the fact is that it’s still going strong and is one of the most powerful tools in an online marketer’s arsenal. Getting the best results from email marketing requires some skill and lots of learning though. Here are a few tips to get you started:



Be brief

Most of us get dozens of emails sent to our inbox on a daily basis. Not all of them are interesting, but they all call for our...

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The Value in your USP

[MM_Access_Decision access='false']There are very few people in business who have never heard the term 'unique selling proposition' but do you really understand what it means for your business? This was a term first used in 1940 by an American advertising executive called Rosser Reeves. You may never have heard of Rosser, but I bet you've heard some of his USP's for big brands. Most of them were in the terms of slogans. He was responsible for the M&M's "Melts in your mouth, not in your...

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How to Use Email to Better Understand Your Market

Email is a great way to do market research. It's cheap, easy, and results are fast. If you have an email list, you already have a pre-screened sample of your target market. By simply signing up, those people have expressed interest in your products. Here are tips on how to use this valuable market research tool effectively. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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Email Makes...

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Fly on the Wall – Where to Go Online to Listen to Your Market

On the Internet, it's easy to find people asking questions, commenting, sharing content, and giving their opinions. These websites are a goldmine of opportunity for marketers. If you can find out where your target market is talking, all you need to do is listen. They'll tell you everything you need to know in order to connect them to products and services they need.

[MM_Member_Decision membershipID=!(1|2|3|4)] This resource is only available to members. To access it, login or join now as a...

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How to Use Online Surveys to Research Your Market

The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong people, and all of your efforts will be in vain. If you conduct your online survey correctly, you can gain valuable information about how your market thinks and shops. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

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Stick to One Issue

Start creating...

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