Blog

The Value in your USP

[MM_Access_Decision access='false']There are very few people in business who have never heard the term 'unique selling proposition' but do you really understand what it means for your business? This was a term first used in 1940 by an American advertising executive called Rosser Reeves. You may never have heard of Rosser, but I bet you've heard some of his USP's for big brands. Most of them were in the terms of slogans. He was responsible for the M&M's "Melts in your mouth, not in your...

Read more…

How to Use Email to Better Understand Your Market

Email is a great way to do market research. It's cheap, easy, and results are fast. If you have an email list, you already have a pre-screened sample of your target market. By simply signing up, those people have expressed interest in your products. Here are tips on how to use this valuable market research tool effectively. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

[MM_Member_Decision membershipId='1|2|3|4']

Email Makes...

Read more…

Fly on the Wall – Where to Go Online to Listen to Your Market

On the Internet, it's easy to find people asking questions, commenting, sharing content, and giving their opinions. These websites are a goldmine of opportunity for marketers. If you can find out where your target market is talking, all you need to do is listen. They'll tell you everything you need to know in order to connect them to products and services they need.

[MM_Member_Decision membershipID=!(1|2|3|4)] This resource is only available to members. To access it, login or join now as a...

Read more…

How to Use Online Surveys to Research Your Market

The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong people, and all of your efforts will be in vain. If you conduct your online survey correctly, you can gain valuable information about how your market thinks and shops. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

[MM_Member_Decision membershipId='1|2|3|4']

Stick to One Issue

Start creating...

Read more…

Learn about Your Market through Your Blog

Your blog offers a wonderful way to interact with your target market and learn about their thoughts, feelings, and buying habits. Blogs are actually a form of social media that should be used to interact with your audience. If you use your blog well, you can find out all kinds of information through it. This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision]

[MM_Member_Decision membershipId='1|2|3|4']

Ask a Question

One of the best...

Read more…

6 Things your website really needs

I spend a lot of time looking at bookkeepers and accountants website. It’s a big part of my work. Most sites I visit are pretty much the same. They have the same kind of text, offering the same kind of services, to the same kind of people, in the same way. All in all, most are pretty uninspiring. I do see a few that are really well designed, but when it comes to content they are fur coats and no knickers. This resource is only available to members. To access it, login or join now as a free...

Read more…

The sad truth about your marketing

Most marketing doesn't work. I'm going to explain why you're wasting much of your time when you spend hours crafting your marketing materials, writing content, and putting together your website. Why?

Sadly because no one cares about your qualifications, experience, professional body membership or much of the other 'important information' you fill your website and other marketing materials with. While testimonials are great, your prospects aren't buying your past experience.

All your prospects...

Read more…

Are you committing the top 3 web copy sins?

You’ve worked so hard on perfecting your website content. You’ve had sleepless nights. Been busy editing every sentence over and over until it’s just perfect. Then when your website goes live, nothing!

High bounce rates, no one joining your mailing list, not a single new client from it. Does any of this sound even vaguely familiar?

Let me let you in on a secret, you’re not alone. It’s not always your fault, you’ve just done what everyone else is doing, but sometimes that’s the mistake.

Here are...

Read more…

Twitter #hours

Twitter can be a great tool for marketing as it’s free, quick and you can do it yourself. Alongside the day to day drip-feed of entertaining content, it can also be used as a powerful B2B (or in some cases B2C) marketing tool. Here’s my tips on using #hours.

A few basics to start…
    • Tweets are public. You don’t have to be following someone to see what they tweet, unless you have your security settings locked down.
    • @ in front of someone’s name anywhere in a tweet addresses a tweet directly to...

Read more…

Are you making these 5 mistakes on your website

Most of us have a website, but how successfully are they doing their job? Do you even know what job you really want them to do? These are 5 of the most common mistake that bookkeepers are making with their websites. Are you making any of them? [MM_Member_Decision isMember='false'] This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision] [MM_Member_Decision membershipId='1|2|3|4'] Overusing Keywords

This was a common tactic a few years...

Read more…