Blog

6 Things your website really needs

I spend a lot of time looking at bookkeepers and accountants website. It’s a big part of my work. Most sites I visit are pretty much the same. They have the same kind of text, offering the same kind of services, to the same kind of people, in the same way. All in all, most are pretty uninspiring. I do see a few that are really well designed, but when it comes to content they are fur coats and no knickers. This resource is only available to members. To access it, login or join now as a free membe…

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The sad truth about your marketing

Most marketing doesn't work. I'm going to explain why you're wasting much of your time when you spend hours crafting your marketing materials, writing content, and putting together your website. Why?

Sadly because no one cares about your qualifications, experience, professional body membership or much of the other 'important information' you fill your website and other marketing materials with. While testimonials are great, your prospects aren't buying your past experience.

All your prospects real…

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Are you committing the top 3 web copy sins?

You’ve worked so hard on perfecting your website content.  You’ve had sleepless nights.  Been busy editing every sentence over and over until it’s just perfect.  Then when your website goes live, nothing!

High bounce rates, no one joining your mailing list, not a single new client from it. Does any of this sound even vaguely familiar?

Let me let you in on a secret, you’re not alone.  It’s not always your fault, you’ve just done what everyone else is doing, but sometimes that’s the mistake.

Here ar…

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Twitter #hours

Twitter can be a great tool for marketing as it’s free, quick and you can do it yourself. Alongside the day to day drip-feed of entertaining content, it can also be used as a powerful B2B (or in some cases B2C) marketing tool. Here’s my tips on using #hours.

A few basics to start…
    • Tweets are public. You don’t have to be following someone to see what they tweet, unless you have your security settings locked down.
    • @ in front of someone’s name anywhere in a tweet addresses a tweet directly to…

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Are you making these 5 mistakes on your website

Most of us have a website, but how successfully are they doing their job?  Do you even know what job you really want them to do?  These are 5 of the most common mistake that bookkeepers are making with their websites.  Are you making any of them? [MM_Member_Decision isMember='false'] This resource is only available to members. To access it, login or join now as a free member [/MM_Member_Decision] [MM_Member_Decision membershipId='1|2|3|4'] Overusing Keywords

This was a common tactic a few years …

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Does shouting work?

Imagine standing on a roof with a megaphone, shouting your message to passers by.  Maybe some of them hear you above the traffic and the noise of everyday life.  Maybe you’ll be really lucky and of the tiny percentage who hear your message, one or two will need our service.  You may get a new client.

Now imagine that you’re not the only bookkeeper standing there shouting about your services.  You’re just one voice is a large crowd.

Ridiculous as this may seem.  This is what many of us are doing da…

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Stand out from the crowd

Hopefully, by now you are beginning to realise that When setting up or growing your bookkeeping business, it’s not enough to get qualified and then hope that the customers come flocking.

However, before beginning any marketing plans, there are a few things you need to look at. The first three steps which of the essence to prioritise are:

  1. Clearly identifying your target market
  2. Look to increase your value
  3. Differentiate yourself from the competition

It is often the case that many professio…

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Who Is Your Ideal Client?

ideal client

Until you have developed a profile of your ideal, you can't even think about developing  marketing. if your businesses tries to target too large market (i.e. every  in your region) you will struggle  to get the type of clients you really want, and here's why: not understanding who your client really is keeps you from being able to better target and serve those clients.

In it's simplest terms you ideal client profile is a very clear description of the type of client you would love to have more o…

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Why Focus In Your Bookkeeping Business Can Mean Big Bucks

I cannot tell you how many times have heard the words "anyone with a small business", from bookkeeper folk at networking meetings, when I ask them the question "who is it that you want to work with?". So the opportunity to be able to write a blog that is aimed specifically at bookkeepers to help you 'see the light' or 'taste the cake' as I prefer to say it, is one not to be missed.

I'm going to leap straight in and ask you - when was the last time you had a problem and you went out in seek of a g…

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Where to Start with Your Business Blog

A business blog offers you an ideal way to communicate with your customers. It also attracts new potential customers to your company's website. So, how do you get started with your business blog? Here are a few things to plan out, before you set pen to paper or finger to keyboard.

 

Define Your Target Audience

Before you get started, it's important to define as precisely as possible your target audience. Ask yourself these questions:
  • Who are you writing to?
  • What do they expect from your blog?

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