Stop Being Your Own Worst Client

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Imagine you had a client who consistently failed to get you the information you needed, or do the tasks needed so that you can do your work.

They couldn’t find the time to get a copy of their bank statements.

They were too busy to chase up supplier invoices.

They were working too hard and completely forgot to sign off their VAT return.

It wouldn’t take long before you sat them down for a serious talk about the future of your relationship - and their business. A client such as that is a frustrating waste of time.

Why, then, do you continue to accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important those tasks are to your future growth?

Now, before you go thinking I’m being too hard on you, know this: we all struggle with this very issue. We all put our clients, our family, our friends, and even the neighbour we barely know before ourselves.

But I’m giving you permission right now to stop doing that, and start treating yourself like the VIP you really are.

It’s time to put your business growth ahead of that of your clients. Only by doing that will you be able to reach a larger audience, help more people, and achieve the goals you’ve set for yourself.

The simplest way to do this is to just make appointments with yourself. That hour or two you have free on Thursday afternoon? Don’t book client work in that spot. Book yourself. Mark it on your calendar, and treat it as an unbreakable appointment, just as you would an appointment with a client or your doctor.

Spend the time working on the things that are important to the continued growth of your business.

  • Update your website
  • Write a chapter of your upcoming book
  • Write emails for your autoresponder
  • Send that letter to your prospects

In short, do those things that are important to the very future of your business. Don’t push them aside for “later” or “after your client work is done.” Elevate yourself to VIP client status, and start putting yourself first. Your business will thank you for it.


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