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[MM_Member_Decision isMember='false'] This may sound strange, that you need to track time with fixed fees.  I've spend goodness knows how long saying prices of your services should not be an hourly rate, now I'm saying you need to track time?! This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

[MM_Member_Decision membershipId='1|2|3|4'] This may sound strange, that you need to track time with fixed fees.  I've spend goodness knows h…

[MM_Member_Decision isMember='false'] I recently spoke at the Bookkeepers Conference on pricing and a large part of that was about price anchoring.  If you’re not sure what price anchoring is, let me explain using this famous optical illusion.

This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

[MM_Member_Decision membershipId='1|2|3|4'] I recently spoke at the Bookkeepers Conference on pricing and a large part of that was about price…

[MM_Member_Decision isMember='false'] The incredible power of ending your price with a 9 is not a new concept.  In fact, it’s been around for more years than any of us can remember.  But does it really influence buying habits? This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

[MM_Member_Decision membershipId='1|2|3|4'] The incredible power of ending your price with a 9 is not a new concept.  In fact, it’s been around for more years…

[MM_Member_Decision isMember='false'] As humans we like to think that we’re in control of the decisions we make.  Whether they are important or every day decisions we want to know that we’re actually making them.  The truth is, though, we’re not.  We find decisions very hard to make so use a lot of other information to try to make the task easier. This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

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Only a few years ago, the thought of buying pick and mix sweets was a real mix of emotions for most of us. We’d take the paper bag in one hand and the scoop in the other. Filling the bag was a joy. Fired eggs, smarties and fudge filled the bags. All the favourites were available to choose from.

Then came the time when the feeling changed. Joy and pleasure quickly departed and was replaced with fear and pain as, for the very first time, you got some idea what this bag of goodies was likely to cost…

[MM_Member_Decision isMember='false'] Change is difficult for most of us.  We get settled in our comfort zone and don’t want to leave it.  That’s just human nature.  Sometimes this creates a fear in increasing prices.  In order to create a more profitable services we’ll look at some important strategies you can employ other than simply increasing the headline prices. This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

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I see this all the time for bookkeepers. They want to charge 'the market rate', or what others in their area are charging.  Let's just get this out there right away.

What others charge is nothing to do with you! This resource is only available to members. To read more, login or join now as a free member [/MM_Member_Decision]

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I see this all the time for bookkeepers. They want to charge 'the market rate', or what others …

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A while back I wrote an article on what pick and mix could teach us about pricing. It focused on the recent move towards fixed price cups and drew a comparison to our bookkeeping services. You can read the article here.

While on a family break at the weekend I discovered another lesson from pick and mix. When I was younger it wasn’t called pick and mix. It was simply loose sweets in large jars. The shopkeeper would weigh them out and put them into a paper bag.…

Optical Character Recognition (OCR) technology is used to convert scanned or photographed images of paper documents and PDF files, into machine-encoded data. It may not garner headlines in the same way as some of the more fashionable tech trends, yet it’s helped to drive considerable social change and innovation in business over the years. So how has it developed and what significance does it hold for organisations today?

OCR through the ages  

OCR isn’t ‘new’ technology, having being leveraged …

Bookkeepers and accountants are two of only a small number of professions still stick with the broken model of charging by the hour. Before you take offence at my comment, let me explain why I think the model is broken, and how we can learn from other sectors.

If we go back 10 years, almost every bookkeeper and accountant was charging by the hour. It was always done that way and it was easy. Pretty much everyone also used Sage. Things have changed in our profession though, and problems have st…