Authors who have total control over their books will always have much more creative freedom than authors working under conventional publishing contracts. Such authors take care of everything, including writing, editing, formatting, and marketing. They connect with the audience via social media and emails. Some of them have created a powerful personal brand and receive high royalties on each book they sell. This is exactly what makes a British self publisher release his books faster and be in full control over the creative process, unlike the conventional publishers and their contracted authors.