Playing by the rules

If you’ve watched some of my webinars, or read my blogs on fixed prices you’ll know that one of the things I talk a lot about is systemising your services.  But what do I mean?

By systemising your services I really mean creating a rulebook, it’s your game after all.  Not just the rules about how you do your bookkeeping but how you run your business.  If you’re anything like I used to be all of these rules are in your head right now.  But maybe like me, you forget some from time to time, or ignore some when you’re too busy.

Stop! By writing your rules down you’ll get a really clear idea of how you want your business to run, but will make sure that you can replicate this time and time again.  What’s more, it means when you start to employ staff that everyone is singing from the same hymn sheet.  Yours!

By taking the time to write these rules out you’re ensuring that all of your clients get a consistent service, you’re guaranteeing the quality of this service, it gives you the confidence to tell clients that this is how you work, you’ll clarify your ideal client and you’ll make sure that everyone in your business plays by the same rules.

This is a step by step guide to how you do everything in your business and how your business operates.  You can include things like:
  • How do you communicate with clients?
  • What are your turnaround times for your services?
  • How do you engage new clients?
  • When do you pay bills?
  • What are your workflows for your services?
  • How do you present a uniform image in everything you do?
By tackling this in small manageable pieces, before you know it you’ll have completely systemised your business.  Then you’ll be able to really look at those systems and start to discover where your dead time is, or how you can make your processes more efficient.  By increasing your efficiency you’ll also increase your profit.

This is exactly the same way that you would create a franchise.  In much the same way that every time you visit McDonalds the product and service is uniform, so too will your business be for your clients and eventual staff.

1 comment


Hi Kris You are so right. I did start by making a folder of procedures but I must go back to it and do some more. Yours ideas and procedures change over time as well so its good to update them often too.
Read more
Read less

Leave a comment