Ever feel like you're not earning what your bookkeeping services truly deserve?
Welcome to Pricing Academy, the journey designed to help you master the art and science of pricing.
Over the next twelve months, we will dive deep into pricing strategies, understanding the value of your services, and how to communicate this value effectively to your clients.
We'll learn together through expert-led sessions, engaging Q&As, and in-depth hot seat discussions, all aimed at transforming your approach to pricing.
Get ready to confidently price your services, enhance your earnings, and build a stronger, more profitable bookkeeping business.
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Topics
Pricing Basics
Understanding the fundamentals of pricing, including cost-based pricing, value-based pricing, and competitor-based pricing.
Calculating Costs
Training on how to accurately calculate your costs, including direct costs, indirect costs, and overheads.
Pricing for Different Services
Discussing how to price different types of bookkeeping services, including regular services, project-based services, and consulting services.
Value-based Pricing
An in-depth look at value-based pricing and how to implement it in your business.
Packages and Bundling
Training on how to create service packages and bundles, and how to price them effectively.
Dynamic Pricing
Exploring dynamic pricing strategies, including peak pricing, off-peak discounts, and early bird pricing.
Discounting Strategies
Understanding when and how to offer discounts without devaluing your services.
Price Negotiations
Strategies for handling price negotiations with clients, how to stand your ground, and how to communicate your value during these discussions.
Price Increases
Training on how to implement price increases without losing clients..
Client Communication
Discussing how to effectively communicate your prices and price changes to clients.
Pricing Psychology
Understanding the psychological aspects of pricing, including anchoring, charm pricing, and price perception.
Pricing Review
A review session to reflect on the changes participants have made to their pricing strategies, share successes, discuss challenges, and plan for future pricing strategies.